NFKB1 and plasma cell myeloma: Xie et al. (2016)’s research findings showed that 20 μM genistein halted the growth of multiple myeloma cells and causes them to undergo apoptosis via blocking the NF-κB signaling pathway. In a recent study, Ozturk et al. discovered that genistein plays a crucial role in inducing apoptosis in thyroid cancer cells by inhibiting the NF-κB pathway (Ozturk et al., 2018).