NCOA4 and cancer: Intriguingly, Hasan et al. found that not all cancer cells presented a reactivity to NOCA4‐mediated ferritinophagy, such as colon cancer cells, which revealed a discrepancy between normal circumstances and iron‐limited surrounding as soon as NCOA4 KO, indicating that NCOA4 failed to participate in erastin‐induced ferroptosis.123