The most common campaign purpose was to fund insulin for people with diabetes having no insurance or inadequate insurance coverage, or an insurance system issue (125/205, 61.0%), followed by general fundraising (49/205, 23.9%), personal and insurance issues (20/205, 9.8%), and personal issues (loss of job or emergency) (11/205, 5.4%). The gene discussed is INS; the disease is diabetes mellitus.