NanoString-based gene expression analysis using markers typically considered luminal (GATA3+ and/or KRT20+) and basal (KRT14+ and/or KRT5+ and GATA3low/-/KRT20low/-) classified urothelial bladder carcinoma samples as luminal, basal and null/double negative (null/DN; non-luminal/non-basal), a third category (KRT14−/KRT5−/GATA3−/KRT20−). This evidence concerns the gene KRT14 and bladder transitional cell carcinoma.