Since oxidative stress is associated with many common chronic debilitating ailments such as cancer, cardiovascular disease, diabetes mellitus, inflammatory disease, liver cirrhosis, lung fibrosis and neurodegenerative disease, it is not surprising that pharmacological agents that reversibly activate NRF2, and so alleviate oxidative stress, have been linked to the prevention or attenuation of many of these conditions [1]. The gene discussed is NFE2L2; the disease is cancer.