Previous efforts to define the differences between the transcriptional targets of HIF-1 and HIF-2 in breast cancer have focussed on using the MCF7 cell line as a model [17, 18, 36], but further work may be required to define HIF targets and the differences in HIF target selection in various breast cancer types in order to understand when targeting HIF activity may be an effective therapeutic strategy. The gene discussed is HIF1A; the disease is breast carcinoma.