ZEB1 and carcinoma: More recently, we and others have shown that EMT‐TFs of the ZEB, SNAIL, and TWIST families act as genuine oncogenic factors in epithelial cells, promoting cell transformation, stemness (Mani et al, 2008; Morel et al, 2008) and carcinoma initiation in vivo (Liu et al, 2014; Puisieux et al, 2014; Beck et al, 2015).