The present work was undertaken to investigate the underlying mechanism involved in the induction of apoptosis by phenolic compounds from ASMqp in human cervical cancer cell SiHa with special emphasis on its role in regulation of apoptosis, including expression of Bcl-2 family, FHIT and Survivin, as well as inhibiting telomerase activity. The gene discussed is BIRC5; the disease is cervical carcinoma.