PDLIM7 and infection: Primary infection of resting B cells in vitro with EBV leads to the activation of the multimerised Wp promoter and expression of EBNA2, EBNA-LP and latent BHRF1, followed by activation of a second promoter Cp and eventually expression of all six EBNAs (EBNA1, 2, 3A, 3B, 3C and LP) and, from their own promoters, three latent membrane proteins (LMP1, 2A and 2B) (Amoroso et al., 2011, Kelly et al., 2009, Rickinson and Kieff, 2007, Tierney et al., 2011).