Hypoxia-sensitivity of the ODD-luciferase reporter construct was probed in stably-transfected A549 non-small cell lung cancer cells under hypoxia and hypoxia-mimicking conditions using the specific prolyl hydroxylase domain (PHD) inhibitor dimethyloxalylglycine (DMOG) at non-toxic conditions. Here, PDC is linked to non-small cell lung carcinoma.