Although frequently used in conjunction with CD24 as a marker for cancer stem cells [30], CD44 proteins are also known to interact with, and modulate the activity of a diverse range of receptor tyrosine kinases including c-Met [31,32], VEGFR-2 [33], Her2 [34] and the EGFR [35], the latter two having been previously shown to limit endocrine response in ER-positive, endocrine-sensitive disease and contribute to a gain in invasive behaviour [6,20][36-38]. The gene discussed is EGFR; the disease is cancer.